MDi Business School

International Masters Degrees in Pakistan

Month: May 2014

Creativity Tools for the Workplace

Creativity tools for the workplace that can facilitate creative thinking in everyday work-related situations are necessary for any organization to keep moving, staying relevant and becoming more productive. Creativity does not come easily or automatically – it needs to be stimulated. Here are some ways creative thinking can be stimulated within teams:

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What is Branding?

An extract from a web based article by Anita Campbell

Sooner or later, you will hear the word “brand”. So what exactly is branding and isn’t this something only large companies do? We know how multinationals like Coke, Pepsi, Nike and others spend large amounts of money to constantly remind us in innovative ways about their products. Does branding really matter for an entrepreneurial startup or a small business…?

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