Sales and Marketing
The Top Three Objections
Whether you are selling an idea to your manager or a product or service to your prospective client,some common objections are likely to be raised. You will need to deal with these or risk losing the initiative. There are about 7-8 common, typical categories of objections but here are the top three…
How to Write an Executive Summary
When writing an executive summary – and the most common use of this is in a proposal – most people rely on common sense or intuition to “summarize” the proposal or report. Common sense is helpful however there is a science to writing effective executive summaries. You will know more about this science after reading [...]
Using A Boomerang In Your Next Presentation!
By Asad Zaidi Remember the last time the guy from the web development company came to do a presentation for you and showed you all those wonderful slides about: -Company profile -Products and services -Pricing packages -Reference customers -After-sales support and you had to suffer through his impassioned presentation wondering how many more Powerpoint slides [...]
Your Principal Offering – Customer Service
The smartest organizations know that the way you treat your customers – whether these are internal or external customers – is what sets you apart and differentiates your organization. Companies spend fortunes on training their executives on leadership and management, communication skills and change management. Yet customer service and the critical aspect of customer experience [...]
The 3 Big Mistakes in Writing Proposals
By Asad Zaidi This is about some common mistakes that most people make in writing proposals. The 3 typical mistakes highlighted in this article are not just commonplace; they are BIG mistakes and can often result in the proposal being rejected or worse, simply ignored.The good news is that with a bit of re-thinking about [...]
Double your Presentation Impact
Delivering effective presentations is a skill that is polished with practice and experience and there are no magic short-cuts. But here are some simple communication strategies that you can easily use to create additional impact in your presentation no matter where you are on the experience curve…
Persuasion – 3 Key Principles
People are persuaded to say yes to your product, service, idea, initiative, approach etc based on the quality of your proposition AND a positive impression about you. But how does one ensure this positive impression and enhance personal credibility?…
