Sales and Marketing
Enhancing Your Influence – 3 Steps
Much of what we use consciously or sub-consciously to influence or persuade people around us doesn’t actually work. This is because more often than not influencing turns out to be some form of coercion. In some cases, it is winning the argument without winning over the person. Here are 3 things you can do in [...]
The Ultimate 5 P’s of Success
Do a Google search on “5 P’s of Success” and you will get hundreds of results. It seems there are many versions of the 5 P’s of Success. Some are quite good, some rather lame and some are repetitions of common themes like Passion and Perspiration. But I believe one of the best 5 P’s [...]
Motivation by Vroom
An explanation of the Expectancy Theory of motivation from the 1970s as proposed by Victor Vroom, a business school professor at the Yale School of Management. This is still very relevant and an accurate depiction of what motivates individuals in organizations…
The Top Three Objections
Whether you are selling an idea to your manager or a product or service to your prospective client,some common objections are likely to be raised. You will need to deal with these or risk losing the initiative. There are about 7-8 common, typical categories of objections but here are the top three…
Executive Summary – How To Write One
When writing an executive summary (sometimes called a management summary) and the most common use of this is in a proposal – most people rely on common sense or intuition to “summarize” the proposal or report. Common sense is helpful however there is a science to writing an effective executive summary. You will know more about [...]
Using A Boomerang In Your Next Presentation!
By Asad Zaidi Remember the last time the guy from the web development company came to do a presentation for you and showed you all those wonderful slides about: -Company profile -Products and services -Pricing packages -Reference customers -After-sales support and you had to suffer through his impassioned presentation wondering how many more Powerpoint slides [...]
Your Principal Offering – Customer Service
The smartest organizations know that the way you treat your customers – whether these are internal or external customers – is what sets you apart and differentiates your organization. Companies spend fortunes on training their executives on leadership and management, communication skills and change management. Yet customer service and the critical aspect of customer experience [...]
