Value PropositionIn order to develop and refine your value proposition, instead of agonizing over a first iteration for months, use the 3 P’s template that describes the kinds of questions to be addressed vis-vis your customers, your product/service and the market. This won’t remain static of course; the proposition has to be refined over time but at least you can get off to a good start.

 

Problem:  What is the key, significant problem that your client or potential client has that they will pay to have resolved? What is the business pain your clients experience that creates the need for your offering?

 

Proposition:  How does your offering address the problem? How is this better than your competition, what is the “secret sauce” ?

 

Proof:  How can you prove that what you promise is deliverable? Have you some references, some track record, some existing successes?