Tag: usp

Value Proposition – The 3 Ps

Value PropositionIn order to develop and refine your value proposition, instead of agonizing over a first iteration for months, use the 3 P’s template that describes the kinds of questions to be addressed vis-vis your customers, your product/service and the market. This won’t remain static of course; the proposition has to be refined over time but at least you can get off to a good start.

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