Tag: startup (Page 2 of 3)

Lean Canvas – Your Business Model

Based on Ash Maurya’s Lean Canvas method of startup business models

 

Lean CanvasThe Lean Canvas is an adaptation from Osterwalds Business Model Canvas . There’s a clear delineation down the middle, on PRODUCT versus MARKET and here’s a brief description of each block and the order in which entrepreneurs need to think in order to put together a viable, practical business plan, on one page.

 

 

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Startup Marketing

Startup MarketingIt is a given that before you start to market your startup and its products/services, you need to have a clear marketing strategy. You will need to spend some time to define the customer segment you are targeting, know the first – early adopter – clients you will go after, identify the problem you solve for them and describe how your solution is better than your competitors.  The process that startups with a modest (or no) marketing budget generally need to follow is:

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Planning is Guessing

Transcript of a presentation by David Hansson – co-founder of the successful web based firm called 37signals and the founder of the Ruby on Rails development environment.
 
One of the biggest things (with startups) is probably realizing that planning is guessing. And all of those techniques that you’ve been taught are mostly about planning. Long term planning, strategic planning, tactical planning. All sorts of planning that leads to really, really funny things like start-ups that have five-year growth plans. What? You don’t even have anything yet and you’re theorizing about how it’s going to look in year five? How do you know? You don’t…

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