Tag Archives: promotion

The Marketing Mix

Provides a basic but fairly detailed explanation of the 4 Ps of the marketing mix and variations such as the & Ps

 

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Guide to Startup Marketing

A useful presentation on the kinds of things a startup needs to think about in terms of its market and its marketing activities

 

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Marketing Quiz

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Small Business Owner’s Marketing Checklist

Small Business Owners Marketing Checklist

 

It is Monday morning and you need to remind yourself about all the kinds of marketing activities you have to take care of this week. Much of this you have to do yourself so you have 2 choices: think about all the possibilities each time or have a reference checklist. I have always found it useful to keep this reference checklist of various kinds of activities, channels and mechanisms available and handy for use…

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Compelling Marketing Messages

Compelling Marketing MessagesAs organizations big and small ponder over their marketing strategy for 2014 and beyond, everyone can do with some inspiration on what strategies to follow, what mindset to adopt and how to do things differently when it comes to engaging prospects and customers. Thinking really hard about your target market and what proposition would add non-linear gains for your clients is what creates marketing differentiation…

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Create A Social Media Strategy

If you are a new startup business looking to grow without spending an arm and a leg on marketing promotion, you need to leverage social media. But how do you create a social media strategy for your business…?

 

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How To Grow Your Small Business

How To Grow Your Small BusinessAs an entrepreneur, when you ask yourself how to grow your small business to the next level, you might at first think this is extremely difficult and get frustrated by the lack of possibilities. The reality is exactly the opposite – there are quite a few ways to do this and this article suggests a list of the kinds of things you can think about immediately. So let’s get started…

 

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What is Branding?

An extract from a web based article by Anita Campbell

 

What is BrandingSooner or later, you will hear the word “brand”. So what exactly is branding and isn’t this something only large companies do? We know how multinationals like Coke, Pepsi, Nike and others spend large amounts of money to constantly remind us in innovative ways about their products. Does branding really matter for a an entrepreneurial start up or a small business…?

 

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Amazing Ad – All The Muscles You Need

Amazing Ad

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