An excellent video that explains the process of how companies can map out the possible customer experience and the various activities and emotional highs and lows that customers experience as they transact with your product or service
Tag: process
This is a great video that talks about the different frameworks and models that can help us to think about the entrepreneurship process and the questions we need to ask about our startup
Presentation about the lean startup process that provides a quick overview of bootstrapping and customer discovery..
Should you spend precious management time on a business plan or not? This has been the subject of big debates. Good planning can strengthen an organization’s productivity, efficiency and profitability and yet few organizations make the time or effort to do this. Why? Well, there are some fundamental problems organizations face when they start out to make a serious business plan… .
An extract from a book summary of Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet. Bill Aulet should know a few things about entrepreneurship. He is the managing director of the Martin Trust Center for MIT Entrepreneurship, which supports entrepreneurship education at MIT.
First off, entrepreneurship can be taught. Building a product is key to entrepreneurship, and that process is learnable. Other myths that entrepreneurs should reject include the role of the individual (in fact, multiple cofounders are more successful than solopreneurs) and the role of charisma (communication, recruiting, and sales skills are much more important)…
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