Provides a basic but fairly detailed explanation of the 4 Ps of the marketing mix and variations such as the & Ps
Tag: positioning
As founder of fashion startup Mode-sty, Zahra Aljabri is trying to make modest fashion both attractive and affordable for today’s women. In this video, she describes the difficulties that modest dressers face, and how she is creating a better experience for them. This is an excellent example of an entrepreneur working in a niche that came to light when she wanted to buy clothes online for conservative women…
Positioning – Where did this word come from? In the “The Battle for your Mind”, a book by Al Ries and Jack Trout, the word positioning was used to indicate how companies reach their consumers in the noise of a crowded marketplace…
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