An extract from a book summary of Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet. Bill Aulet should know a few things about entrepreneurship. He is the managing director of the Martin Trust Center for MIT Entrepreneurship, which supports entrepreneurship education at MIT.
First off, entrepreneurship can be taught. Building a product is key to entrepreneurship, and that process is learnable. Other myths that entrepreneurs should reject include the role of the individual (in fact, multiple cofounders are more successful than solopreneurs) and the role of charisma (communication, recruiting, and sales skills are much more important)…
