Tag: innovation

Get Your Ideas to Spread

Marketing guru and author Seth Godin spells out why, when it comes to getting our attention, you cannot get your ideas to spread if these are routine or boring. Even bad or bizarre ideas are more successful than boring ones

 

A Case Study in Niche Marketing

As founder of fashion startup Mode-sty, Zahra Aljabri is trying to make modest fashion both attractive and affordable for today’s women. In this video, she describes the difficulties that modest dressers face, and how she is creating a better experience for them. This is an excellent example of an entrepreneur working in a niche that came to light when she wanted to buy clothes online for conservative women…

 

Harvest Rainwater

Discover how to sustainably harvest rainwater – up to 100,000 gallons of rainwater per year in your own back yard. This is what Brad Lancaster does in Tucson, Arizona as he reduces environmental and financial costs and produces free resources. This could be a great idea for a social enterprise in communities in many developing countries where there is water scarcity…

 

From Hobby to Organization

An excellent video featuring Salman Khan of Khan Academy – he is a US citizen of Bangladesh origin – explaining how Khan Academy went from being something of a hobby to a thriving and internationally renowned web resource for learners from across the globe.

 

The 8 Pillars of Innovation

Based on an article by Susan Wojcicki, Google’s Senior Vice President of Advertising in 2011 and now the executive in-charge of YouTube, describing how Google stays innovative year after year.

innovation

The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin. But in a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain a spirit of innovation year after year? How does an organization keep moving forward without getting bogged down in the past? Nurturing a culture and spirit that allows for innovation is the key. Here are eight principles or pillars of innovation that Google uses to keep the innovation flame alight…

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