Tag Archives: creativity

The 8 Pillars of Innovation

Based on an article by Susan Wojcicki, Google’s Senior Vice President of Advertising in 2011 and now the executive in-charge of YouTube, describing how Google stays innovative year after year.



The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin. But in a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain a spirit of innovation year after year? How does an organization keep moving forward without getting bogged down in the past? Nurturing a culture and spirit that allows for innovation is the key. Here are eight principles or pillars of innovation that Google uses to keep the innovation flame alight…


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