Pinterest has quickly become the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community
Marketing guru and author Seth Godin spells out why, when it comes to getting our attention, you cannot get your ideas to spread if these are routine or boring. Even bad or bizarre ideas are more successful than boring ones
It is Monday morning and you need to remind yourself about all the kinds of marketing activities you have to take care of this week. Much of this you have to do yourself so you have 2 choices: think about all the possibilities each time or have a reference checklist. I have always found it useful to keep this reference checklist of various kinds of activities, channels and mechanisms available and handy for use…
An extract from a web based article by Anita Campbell
Sooner or later, you will hear the word “brand”. So what exactly is branding and isn’t this something only large companies do? We know how multinationals like Coke, Pepsi, Nike and others spend large amounts of money to constantly remind us in innovative ways about their products. Does branding really matter for a an entrepreneurial start up or a small business…?
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