The information in this video is based on the work of Robert Cialdini, probably the world’s greatest expert on the subject of persuasion. It provides a summary of 6 ways to persuade your sales clients in a away that is proven, professional and ethical.
The Science Behind Sales Persuasion from The Auto Agency on Vimeo.
This video tutorial demystifies the income statement, one of the key financial statements that all entrepreneurs need to be comfortable with
8 Factors: Facing the Income Statement from stacy waters on Vimeo.
An excellent video that explains the process of how companies can map out the possible customer experience and the various activities and emotional highs and lows that customers experience as they transact with your product or service
This is a great video that talks about the different frameworks and models that can help us to think about the entrepreneurship process and the questions we need to ask about our startup
Jerry Kaplan, serial entrepreneur, executive, technical innovator, and author, talks about the five big mistakes that entrepreneurs make
Marketing guru and author Seth Godin spells out why, when it comes to getting our attention, you cannot get your ideas to spread if these are routine or boring. Even bad or bizarre ideas are more successful than boring ones
As founder of fashion startup Mode-sty, Zahra Aljabri is trying to make modest fashion both attractive and affordable for today’s women. In this video, she describes the difficulties that modest dressers face, and how she is creating a better experience for them. This is an excellent example of an entrepreneur working in a niche that came to light when she wanted to buy clothes online for conservative women…
In any startup, the importance of selling can never be overstated. Some small business owners believe that their product or service is so good, it will sell itself. Nothing is further from the truth. Selling is key – and knowing how the structure of a sales presentation – face to face or in some other format – is an important part of an entrepreneur’s skill set.
This video explains how you don’t have to create rocket-science ideas. Just simple ideas that resonate with potential users and their needs can lead to success,
This is a really neat video explaining the time value of money and the inter-related concepts of Present Value and Future Value
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