One of the leading thinkers about business models is Alex Osterwalder, the authored the book Business Model Generation and articulated the Business Model Canvas. Osterwalder advises that entrepreneurs ask themselves the following questions about their business model as this may be helpful in identifying strengths and weaknesses in the approach to the business…
Category: Article (Page 2 of 4)
If you understand this message about the small but powerful team, and not just understand it but internalize it, this insight is more valuable for the small business owner than several HR courses put together. Of course having an A-plus team is easier said than done; it is probably also one of the the most challenging tasks that entrepreneurs have to face.
It is Monday morning and you need to remind yourself about all the kinds of marketing activities you have to take care of this week. Much of this you have to do yourself so you have 2 choices: think about all the possibilities each time or have a reference checklist. I have always found it useful to keep this reference checklist of various kinds of activities, channels and mechanisms available and handy for use…
As organizations big and small ponder over their marketing strategy for 2014 and beyond, everyone can do with some inspiration on what strategies to follow, what mindset to adopt and how to do things differently when it comes to engaging prospects and customers. Thinking really hard about your target market and what proposition would add non-linear gains for your clients is what creates marketing differentiation…
There are so many definitions of entrepreneurship that one comes across but one that stands out from the rest is a definition of entrepreneurship from Harvard University Professor, Howard Stevenson that he articulated in 1983 and one that is still used by Harvard today:
How simple or complex your business plan will be will depend of course on the size of your business and the level of detail required by the target audience. The business plan outline proposed below is a comprehensive one that provides a full template. You can simplify/modify this to suit the requirement…
Muhammad Haris, a developer based out of Karachi, and his teammate has sold over $1,000,000 (that’s 1 million in US dollars) worth of items on Envato a.k.a Themeforest, a marketplace for WordPress themes. Haris, primarily a coder, made this lot of money through a WordPress theme called Avada… Continue reading
This is a simple but effective crash course in entrepreneurship that will take you through the basic steps of starting a business without all the theory and trimmings. In the process, the article will also refer to some external resources and links within this website that you should read to complete the process…
Here is a quick checklist of questions you can ask to see if you are on the right track with your startup idea. Every “yes” answer is 1 point. If you score 14 or higher, this may just be the right idea…
The Global Entrepreneurship Monitor (GEM) launched a research program in 1997 as a consortium of more than 400 researchers from 99 economies. A recent report published by GEM highlighted some interesting facts and insights about entrepreneurship across the globe. These are: